- “Power is not only what you have but what the enemy thinks you have.”
- “Never go outside the expertise of your people.”
- “Whenever possible go outside the expertise of the enemy.”
- “Make the enemy live up to its own book of rules.”
- “Ridicule is man’s most potent weapon.”
- “A good tactic is one your people enjoy.”
- “A tactic that drags on too long becomes a drag.”
- “Keep the pressure on.”
- “The threat is usually more terrifying than the thing itself.”
- “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.”
- “If you push a negative hard and deep enough it will break through into its counterside.”
- “The price of a successful attack is a constructive alternative.”
- “Pick the target, freeze it, personalize it, and polarize it.”
Rules for Radicals: A Pragmatic Primer for Realistic Radicals is a 1971 book by community activist and writer Saul D. Alinsky about how to successfully run a movement for change. It was the last book that Alinsky wrote and was published shortly before his death in 1972. His goal for the Rules for Radicals was to create a guide for future community organizers, to use in uniting low-income communities, or “Have-Nots”, in order for them to gain social, political, legal, and economic power.[1] Within it, Alinsky compiled the lessons he had learned throughout his experiences of community organizing from 1939–1971 and targeted these lessons at the current, new generation of radicals.
– WIKIPEDIA